In 2008, they began working together as entrepreneurs in West Africa where they lived full-time for 16 years collectively. In their global travels to Europe, Africa and the Caribbean, they noticed how much Black American culture was copied and celebrated world wide. Everywhere they went, they were surprised to see how much they were praised and revered as high status symbols for simply being Black Americans.
As the years passed while living abroad, the duo began to realize just how much they missed America in general and Black American people in particular. The experience of being away from America for over a decade allowed them to reflect deeply on their identities. Africans only referred to them as Black-Americans and put so much respect and value on that name that the idea for a new company was born.
Our company is an ethnic identity brand that celebrates Black American people as the world leaders of pop culture.